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The Economist Conferences in Europe introduced a new concept of corporate event, a pioneer in the continent. The forecast that by 2015 Internet traffic will quadruple, means that the technology is in the foreground on the boards of organizations, increasingly, organizations rely on technology to manage their critical business processes. However, there is often an imbalance in the approach, most people seek the latest technological tool, instead of paying attention to the impact this will have on business operations. Technology Frontiers address this issue. Will be an event that brings together the most interesting thinkers, intelligent and influential in challenging the current dogma and open the minds of business leaders to new ideas and possibilities.

With the guarantee of having a program developed by The Economist Conferences and directed by the digital editor of The Economist, Tom Standage, a world authority on business and technology issues and one of the Top 100 players of the digital power of Wired magazine, this eventoaportará the keys to understanding the change that will in society, economics and business organizations, the application of technology. It will also analyze how people live and work in the future and will provide an overview of how European companies can anticipate and adapt to this change, find new markets and different ways to compete in it.

With input from members of the advisory board of Ricoh Europe, Visa Europe, Cranfield School of Management, Frog Design, BP Alternative Energy, BBC Future Media & Technology, Lovefilm and Accenture, The Economist Conferences is developing a program that will encourage reflection and debate about how technology will revolutionize the business world of the future.

Speakers already confirmed include aCory Doctorow, who will explain how technology will change attitudes regarding the content and creativity, and social impact this will have, Esra Al Shafel, who related his own experience in using technology to facilitate Social Change in the Middle East, and Aleks Krotoski, who will describe how technology has changed the way how people influence others, and what it means for organizations.

As part of the Frontiers Technology Program, the Economist Intelligence Unit is conducting a thorough investigation, sponsored by RICOH Europe, which in turn is a founding sponsor of the event, on “The new corporate change agents.” The findings of this study will be presented at the summit of Technology Frontiers.

Tom Standage, Chairman of the event, said: “Technology Frontiers-class event in the minds curiosas.Exploraremos most exciting technologies of the future – helping companies anticipate and adapt to change and prepare for the adventure of the future competitive”.

Carsten Bruhn, Executive Vice President of Ricoh Europe, has said: “It is amazing to think that after twenty years since the beginning of the digital revolution, is now when we are immersed in the true digital transformation, which affects the way we work today and beyond, as vivimos.Y yet when we look to the future, we are certain that must occur much more: the transformation of business processes, a more efficient way to share knowledge among employees, the ability to react more quickly to customer needs …

Technology Frontiers Program an exciting opportunity to discuss the impact that technology is already having in today’s organizations, and about upcoming technological challenges that await us in the future.”

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