Posts Tagged ‘leadership’
Prepare to be Better Boss II

Reinvent themselves and respond quickly to unexpected changes. Those are the two keys that make a new way of managing teams. And this requires the talents of all members of a company. Regardless of the level of responsibility. “Before they were seeking charismatic leaders, which sold much themselves, but it has been that these leaders have transformed the future of organizations. Now seeking transformational leaders capable of creating changes in business and leave teams formed, “said Carlos Alemany, CEO of Korn Ferry.
Do you still work with the halo of the founder?
This way of managing and necessary equipment is adaptable for any business, but SMEs have more difficulties to achieve it. “Especially when they are still run by the founder, who usually are very charismatic and very ego. It is a matter of size or they are family businesses, but leadership, “said Carlos Alemany.
Another problem is that “for a long time the founder has done it all and afraid of losing control. In addition, others have more difficulty in being on a par as a team, “says Fernando Iglesias, Evocalia partner. How to avoid? One solution is to seek an external manager or partner with whom to share the lead. If this is not possible, “remember this is a fantasy to think that you can control everything. Also, if you manage your employees well, end up working for you, for the boss, rather than for the market, “says Iglesias.
Prepare to be Better Boss I

Harnessing the talents of employees to place your company among the most innovative and agile in the market. That is the goal of the new way of being a manager that we propose in this dossier and are already successful managers and entrepreneurs.
Are you ready to give more prominence to your computer and that this is the mark that many?
Think that the fear of losing the job serves as an ideal tool for motivating employees can be forced on to convince some that is not the time to question whether they are good leaders. Nothing is further from the truth.
With templates cut, which further efforts are required in exchange for economic rewards and less competitive markets and faster than ever, the ability to excite, to make people continue to believe in the project, participate and propose new ideas are necessary than ever.
In fact, companies are coping better with the crisis are those that have made the leadership and motivation of its people in the first commandment in his way of being leaders. Technology of all sizes, from giant Google to entrepreneurial Catch up firms in traditional sectors such as Eroski and Gallina Blanca, is situated at the head of organizations have realized the need for change. Read the rest of this entry »
The 22 Laws of Marketing I

1. Act of leadership. It is better to be first to be the best.
To understand this law is always used the following example:
Who was the first man on the moon? And the second? And the third?
Sure most people recognize that Armstrong was the first, but now comes the second part of the exercise.
Who was better astronaut?
No matter, because the first was Armstrong and that remains etched in the minds of people. So a brand but not necessarily be the best you can get it going first is well positioned … I do not mean it is consumed. I almost do not drink Coca-Cola but it is the first brand of cola soft drink that comes to mind.
2. Law category. If you can not be the first in a category, create a new order in which it can be.
7UP was ranked 11 in sales numbers, desperate to reach higher had the idea of ceasing to be a more gas and created the next category. “The first drink 7UP crystal no tail.” With this simple example, jumped from 11 to 3 sales, creating a new category, that of crystalline non cola beverages. Read the rest of this entry »
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